Be Part of the 2020 Brand USA MegaFam from the United Kingdom & Ireland

Launched by Brand USA in 2013, mega familiarization tours, or “MegaFams,” are a vital part of the organization’s marketing strategies to create awareness of the diverse destinations and travel experiences available throughout the United States.

The 2020 Brand USA United Kingdom & Ireland MegaFam, in partnership with American Airlines and British Airways, will take place Wednesday 29th April returning Thursday 7th May. For a chance to be part of the exciting Brand USA MegaFam, make sure you log your American Airlines and British Airways bookings (from the UK and Ireland to the USA) made between 2nd December - 15th March 2020 and complete the MegaFam Airlines Badge

The 2020 Brand USA MegaFam will send 100 sales agents from the United Kingdom and Ireland on seven simultaneous itineraries across the USA. From this journey, you'll learn how to better sell the USA by experiencing destinations first-hand before coming together for a Brand USA Finale at Universal Resort Orlando to share your experience and hear more about the USA. 

The seven itineraries for 2020 are as follows: 

  • Pacific Wonders: Cities & Coastlines - visiting Seattle, Washington; North Coast and Portland, Oregon
  • Western Vistas: Valleys & Vineyards - visiting Las Vegas, Nevada; and Pasadena and Sonoma County, California
  • Southern Sights: Cowboy & Country - visiting Austin and Fort Worth, Texas; and Hot Springs and Little Rock, Arkansas
  • Musical Moments: Sights & Sounds - visiting Chicago, Illinois; French Lick West Baden, Indiana; and Nashville, Tennessee
  • Southeastern Splendour: Culture & Charm - visiting Charlotte, North Carolina; Atlanta, Georgia; and Montgomery, Alabama
  • New England Expedition: Quaint & Quintessential - visiting Boston and Cape Cod, Massachusetts; and Newport and Providence, Rhode Island
  • Tropical Treasures: Sand & Sea - visiting Puerto Rico; Greater Fort Lauderdale and Tampa Bay, Florida 
Click here to log your bookings.


Before entering, please read the full terms and conditions.